First Edit

First idea of DigiPak

Up to Date Prezi

This prezi now includes pictures of my locations and a brief description

Shooting Script

0.0 - 0.05              Boy on laptop, medium close-up of him, as the music starts the camera cut to the laptop screen to show YouTube video playing

0.6 – 0.22             YouTube video plays, then camera cuts to a close-up of the boy’s face as the lyrics say ‘you with the sad eyes’

0.23 – 0.29           Close-up of the boy cuts back to the laptop

0.30 – 0.37           Boy walks over to the window, looks out at people talking and laughing

0.38 – 0.45           Zoom in on boy’s sad face, zoom out to show room with laptop on the bed

0.46 – 1.01           Fade in to his eye with him slowly blinking

1.02 – 1.10           Fade/dissolves into rainbow (picture)

1.11 – 1.31           Dissolve into singer in bedroom doorway, singing

1.32 – 1.39           zooms out to over the shoulder shot of boy looking through pictures of him smiling etc, still with singer singing in background

1.40 – 1.48           Singer slowly walking over to the bed

1.49 – 1.53           on the phone, as camera pans out to show full room, with bed and singer in centre

1.54 – 2.02           fade into singer slowly walking through the trees

2.03 – 2.11           Zoom in of singers face, cuts to..

2.12 – 2.19           Wide angle to show of her walking through trees

2.20 – 2.30           Fade/dissolve into a large picture of a rainbow fade into..

2.31 – 2.51           birds-eye-view shot of bed and laptop, shows YouTube video playing

2.52 – 3.45           slowly dissolves into ‘full screen mode’ to show the rest of the video, until lyrics ‘like a rainbow’

3.46 – 3.57           dissolves into final picture of a rainbow

3.58 – 4.00           fades into a bright light to end the video

The Cast's Costumes

Hannah will be wearing a pretty colourful dress for  the majority of the video, however when it is the walking through the trees shot, she will be wearing a white floaty dress, so she looks innocent in the moonlight (as I am shooting it around 4 - 5pm so it is just getting dark, so the moon is out).

Liam will just be wearing casual jeans and a blue t-shirt, as I want it to be an underlying message that he is sad, as the blue connotes sadness, and also because the shots will be in black and white, so the blue t-shirt will come out lighter that the jeans.

shooting schedule

Dates to be decided as of yet, waiting for date confirmation with cast.
However, I plan to film the artist performance first that will appear as a youtube video, then followed by the narrative.

Updated on 5/12/11
I had arranged to film on thursday 1st december, however had complications with the camera, so went to film on saturday 3rd december, but due to the rain I couldn't film, as it was outside shooting.
I have booked a camera again for thursday and plan to film the performance parts of the music video, shot in the woods and hessle foreshore

Anamatic

Statistics for my song.

Storyboard

Genre & Target Audience

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Prezi

Video Analysis 3

The third video I am going to analysis is Panic at the Disco's 'I Write Sins Not Tragedies'.

Panic! at the Disco is an American alternative rock duo, formed in Las Vegas, Nevada in 2005. Since its split, the band's line-up includes Brendon Urie (lead vocals, guitar, piano) and Spencer Smith (drums). Former members Ryan Ross (guitar) and Jon Walker (bass) left the group in 2009. The band has been described by critics as a variety of genres, most commonly pop punk, alternative rock, and baroque pop.

Video Analysis 2

The second video I am going to analysis is Bonie Tyle's 'Total Eclipse of the Heart'

Bonnie Tyler (born Gaynor Hopkins on 8 June 1951) is a Welsh singer, most notable for her hits in the 1970s and 1980s including "It's a Heartache", "Holding Out for a Hero" and "Total Eclipse of the Heart".

In the opening 7 seconds, the scene is set with a wide angle shot of an old building, followed by a zoom in on the lite up window. As the first lyrics 'turn around' are sung, the vcamera slowly pans across to reveal the female singer heind a piece of material as she sings her first line 'every now and then'. At this point, the shots of Bonnie Tyler, she isn't singing, she is just in the shot looking out of the window looking mystierous. She isn't shown singing until 1 minute 22 seconds into the song. As the song builds up at 37 seconds, a male in a old school uniform, comes through the double doors, this is dramatic becasue it shows him in the dark, and as the lyrics 'bright eyes' is sung, he looks up and his eyes are lite up which carrys on the mysterious feel to the video. The whole video is shot in darkness with only light shining through the windows. the narrative doesn't match the lyrics, but the movement of the characters works with the bear of the movement, so when she isn't singing, there is mevement from the characters. for example, at 1 minute 33 seconds, she sings 'and I need you now tonight' this shot of her singing is follwed by a shot of two characters fencing in time to the music before she sings her next line.

Video Analysis 1

The first music video I am going to analysis is Abba's 'Super Trouper'.

ABBA were a Swedish pop group formed in Stockholm in 1970 which consisted of Anni-Frid "Frida" Lyngstad, Björn Ulvaeus, Benny Andersson and Agnetha Fältskog. They became one of the most commercially successful acts in the history of pop music, topping the charts worldwide from 1972 to 1982.

This music video follows the typical conventions of a music video, it begins with a light shining down onto the singers and the whole video is their performance of the song. There isn't a narrative and the only match on action is at the beginning when the woman sing 'beams are gonna blind you' and there is a man shining a spot light at the camera which then dissolves into the performers singing.

Chosen Song

The song I have chosen to create a music promo for is Cyndi Lauper - True Colours.

History of Music Videos

The History of Music Videos – Throughout the Ages

Over the years, music videos have evolved from promotional films, clips from films to the modern interpretation which combines music and imagery. Music videos as they are known today came into prominence in the 1980’s with the birth of MTV. They use a wide range of styles and techniques including animation, performance, abstract, live concert performances, narrative and interpretation of the lyrics. Some videos fuse two or more different styles together for example, in the 1986 Rolling Stones ‘Harlem Shuffle’ video it is a merge of a performance by the group and an animation to entertain and grab the audience’s attention.  

In 1894 music publishers Edward B Marks and Joe Stern hired electricians and various musical performers to promote sales of their song ‘The Little Lost Child’. Using a magic lantern, a series of images were projected onto a screen as a form of entertainment known as the illustrated song, which were the first steps towards today’s music videos.

With the arrival of the ‘talkies’ in the late 1920’s many short musical films were produced by the main film studios of the day including Warner Brothers. These ‘shorts’ were typically six minutes in duration and featured a fusion of styles including art deco and animation.

The early animated films of Walt Disney especially Fantasia featured interpretations of several musical pieces. By the 1930’s the ‘film shorts’ had developed into ‘two reel short films’ which featured a narrative alongside the hit song of the day. For example ‘When the blue of the night meets the gold of the day’ featuring Bing Crosby.

Classic Hollywood musicals were another important predecessor to today’s music videos. Several well known videos have actually been modelled very closely on musical films of the 1950’s, for example Madonna’s ‘Material Girl’ 1985 is almost a remake of the ‘Diamonds are a Girls Best Friend’ number from ‘Gentlemen prefer blondes’ 1953.

In 1959, disc jocky and singer JP ‘the big bopper’ Richardson was the first person to coin the phrase music video. With the rise of popularity of television from the mid 1980’s coupled with the advent of rock and roll music, many new stars came into prominence. Many of these stars performed live on the popular American variety show ‘The Ed Sullivan Show’. It gave them a chance of a wider mass audience, similar to today’s music videos. In September 1956, Elvis Presley made his first appearance on the show and subsequently his act was filmed from the waist upwards, because his pelvic gyrations were seen as too vulgar for American TV audiences of the time. In February 1963 The Beatles made their first live American performance on the same show. Other important performances were made by The Supremes 1964 and The Doors 1967.

During the rock era, to gain a wider audience artists were made to perform in cinema films, therefore gaining a global audience and immense popularity. The Beatles film ‘Hard Day’s Night’ for example were practically a feature length music video. By 1967 the promotional films for ‘Strawberry Fields Forever’ and ‘Penny Lane’ used techniques only seen up to that point in avant-garde movies: reversed images, slow motion, dramatic lighting, unusual camera angles and colour filtering.

Top of the Pops

Although there had been TV shows that included live performances by the stars of the day e.g. ‘Ready Steady Go’, on New Year’s Day 1964 what was to become the most popular of these shows was first screened. ‘Top of the Pops was a simple format; a presenter-DJ (e.g. Jimmy Savile, Dave Lee Travis) would introduce the latest hits which would be performed/mimed by the artists themselves. When artists were unavailable to perform, film promos or video clips were shown in place of the performance. Also various hits were performed by the regular dance troupe ‘Pan’s People’. Who were always attired in relevant costumes e.g. snow clothing. This show was extremely popular throughout the seventies, eighties and to the lesser extent the nineties and naughties by which time MTV had been established as a global jukebox, thanks in part to the Live Aid concert 1985. The Queen video ‘Bohemian Rhapsody’ which many people believe to be the first modern music video was first aired on Top of the Pops in 1975.

MTV

MTV was launched in August 1981; it was originally intended as a television version of a radio station using VJ’s (video jockeys) instead of DJ’s. The channel has been criticised as a promotional tool for the recording industry and it was accused of devaluing music: quality being replaced by quantity. The popularity of current music videos can be traced back to the early years of MTV. Many of the videos had large budgets and in some cases produced as mini films directed by A-List Hollywood directors for example Michael Jacksons ‘Thriller’ directed by John Landis. Thriller is often cited as the most influential pop music videos of all time. In 2009 the video was inducted into the national film registry of the library of congress, the first video ever to receive this honour.

Music artists of the 1980’s benefitted greatly from exposure on MTV so much so that nowadays it is inconceivable that any new album/music release is not accompanied by a video release. The Live Aid concert of 1985 gave many 1980’s artists: Queen, U2, Dire Straits and the organiser himself Bob Geldof the chance to boost their record sales and gain a global audience, as well as benefitting the intended charities.

By the early 1990’s MTV were playing drastically different music styles back to back, for example heavy metal acts like Metallica and pop acts like Destiny’s Child, as well as the older established rock acts like David Bowie. However, by 1996 it had begun to promote newer pop acts like Green Day and No Doubt. By the end of the decade, it began showing pop videos only, inspired by the success of the Spice Girls and boy bands such as Back Street Boys. Within this era MTV were criticised for repeating its videos constantly and not using a variety as it did in the past.

Within the last decade there has been a trend to include more explicit content within the music video as an art form. Explicit content required that the video be censored during day time showings. Madonna and Britney Spears have both has a record number of censored music videos with six each. The most explicit of the videos was Madonna’s ‘Justify My Love’ 1990 which was actually band by MTV for containing sexually explicit material and nudity. Other themes in prohibited videos included: strong language e.g. Cee Lo Green’s ‘Fuck You’ which was edited for radio and television purposes to ‘Forget You’, murder and violence shown in the Primus video ‘My Name is Mud’ which included imagery of a murder committed after an argument and religious iconography seen in Madonna’s ‘Like a Prayer’ which caused so much controversy in the Catholic community.

This trend is a worrying one particularly when you consider that the intended age of the audience of many of today’s videos, is a very young one. There have been numerous complaints about the sexual images and lyrics in many modern videos. In June 2011 a review by Reg Bailey into the sexualisation and commercialisation music videos can influence children into accessing internet porn. An example of this is Rihanna, a popular artist with the youth of today and her song ‘S n M’ which uses pseudo pornographic images which lead to it being band from eleven different countries and the airing time of the video in Britain being reduced to after 7pm on Radio One.

From the early 1980’s when the music video we know today became extremely popular with youth culture, the films themselves have morphed from entertainment which could be enjoyed by a family audience of a singer or a band performing a song to in some cases a very explicit medium which according to Reg Bailey’s review may need age ratings similar to those imposed on movies. 

In conclusion, has the music video as an art form gone too far in its explicitness, when music videos simply started out as a way of an artist gaining a larger audience without the time and expense of touring? In my opinion as modern society has no taboo subjects, therefore there is no limit to the content of music videos. Music videos are simply mirroring societies trends, and don’t necessarily have relevance to the song lyrics, but are still achieving their goal of promoting the artist and their song. 

A2 Coursework Brief

The brief I have chosen to do is brief 1.

A promotion package for the release of an album, to include a music promo video, together withtwo of the following three options:
*a website homepage for a band
*a cover for its release as part of a digipak
*a magazine advertisement for the digipak

I have chose to accompany my music video with the website homepage for the artist and a cover for the digipak.